Chief Marketing Officer/ SVP – Marketing 189 views0 applications

Chief Marketing Officer/ SVP – Marketing for a premium client of Corporate Galaxy

Our client is a Financial Services conglomerate providing end-to-end financial services to its clients. It offers  the entire gamut of services catering to retail investors, domestic institutions & foreign institutional investors. Starting as a trading house it is now a  dynamic and diversified business group. The company provides expertise in Broking Services, Financial Services, Non-Banking Financial Services, Gold Refining, and Realty & Infrastructure.

The Chief Marketing Officer/ SVP – Marketing will be responsible for leading the conceptualization and implementation of all the marketing and branding initiatives for the group. The CMO shall :

♦ Work with Business Heads for developing the communication strategy for the group including that of the group companies and the product and service lines.

♦Plan company specific Annual Marketing & Communication Calendar incorporating various possible campaigns basis industry trends, events, and other relevant factors.

♦Developing the brand – to ensure our staff, customers and digital profile across all stakeholders consistently reflect our values and proposition.

♦Strategize, develop and execute multi-channel brand marketing programs. Draw out an annual calendar of multi-media marketing activities within the budget framework to meet business goals.

♦Lead the overall digital strategy on ground activation – activity planning & execution, innovation, media planning across all digital platforms

♦Develop marketing/media-mix of campaigns and innovative contact paths for reaching out to consumers closely working with media teams

♦Work with the business leaders on driving our PR activities- to raise further our profile with our key target audiences

♦Drive the reach & quality of corporate communication to create better awareness of performance, vision & strategies

♦Understand & Segment the potential customer base for each segment and develop customized marketing opportunities

♦Research the sector, market trends, customer attitudes, competitors and bench marking best practices. Continue to -develop and train in new technologies, social media and latest thinking at each segment/vertical level and at organization level.

♦Automate relevant marketing initiatives/campaigns relevant data-based tracking for every campaign/marketing Customer Engagement

♦Orchestrating internal and external communications through multiple channels and successfully achieving desired impact

♦Actively generating customer insights to ensure business decisions are taken in view of customer expectations

» Build and manage the brand marketing function

» Strategize, develop and execute multi-channel brand marketing programs.

» Draw out an annual calendar of multi-media marketing activities within the budget framework to meet business goals.

» Lead the overall digital strategy on ground activation – activity planning & execution, innovation, media planning across all digital platforms

» Develop marketing/media-mix of campaigns and innovative contact paths for reaching out to consumers closely working with media teams

» Management of workflows & timelines for development of campaigns

Skills and Qualification required:

The ideal candidate shall be a  Post Graduate/MBA with 15- 20 years of experience with Excellent verbal, written communication and presentation skills.  Ability to undertake brand audits, review competitors, study consumer profiles, behaviors and mindsets.

Function

Advertising & Marketing, MR

Industry

Advertising / Marketing / PR / Events, Brokerage, Broking & Financial Services

Desired Qualifications

MBA

Field of Specialization

Advertising/Mass Communication, PR/Advertising

Total Years of Experience

10 - 15 years, 15 - 20 years

Budgeted Salary Range

Best in the Industry

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Corporate Galaxy Human Capital
Response@CorporateGalaxy.com
91-22-42952377
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