Vice President – Branding for a premium client of Corporate Galaxy
Our client is a Financial Services conglomerate providing end-to-end financial services to its clients. It offers the entire gamut of services catering to retail investors, domestic institutions & foreign institutional investors. Starting as a trading house it is now a dynamic and diversified business group. The company provides expertise in Broking Services, Financial Services, Non-Banking Financial Services, Gold Refining, and Realty & Infrastructure.
The Vice President – Branding will be responsible for leading the conceptualization and implementation of all the branding initiatives. He will be responsible for:
Brand Strategy & Planning
Media Planning & Management
The VP Branding will act as an authority and promoter of the Brand, ensuring consistent brand expression through all consumer touch points :
» Build and manage the brand marketing function
» Strategize, develop and execute multi-channel brand marketing programs.
» Draw out an annual calendar of multi-media marketing activities within the budget framework to meet business goals.
» Lead the overall digital strategy on ground activation – activity planning & execution, innovation, media planning across all digital platforms
» Develop marketing/media-mix of campaigns and innovative contact paths for reaching out to consumers closely working with media teams
» Management of workflows & timelines for development of campaigns
Skills and Qualification required:
The ideal candidate shall be a Post Graduate/MBA with 15- 20 years of experience with Excellent verbal, written communication and presentation skills. Ability to undertake brand audits, review competitors, study consumer profiles, behaviors and mindsets.
Advertising & Marketing, MR
Advertising / Marketing / PR / Events, Brokerage, Broking & Financial Services
Field of Specialization
Advertising/Mass Communication, PR/Advertising
Total Years of Experience
10 - 15 years, 15 - 20 years
Budgeted Salary Range
Best in the Industry