Vice President – Branding 106 views0 applications

Vice President – Branding for a premium client of Corporate Galaxy

Our client is a Financial Services conglomerate providing end-to-end financial services to its clients. It offers  the entire gamut of services catering to retail investors, domestic institutions & foreign institutional investors. Starting as a trading house it is now a  dynamic and diversified business group. The company provides expertise in Broking Services, Financial Services, Non-Banking Financial Services, Gold Refining, and Realty & Infrastructure.

The Vice President – Branding will be responsible for leading the conceptualization and implementation of all the branding initiatives. He will be responsible for:

  • Brand Strategy & Planning

  • Brand Activation

  • Brand Communication

  • Media Planning & Management

The VP Branding  will act as an authority and promoter of the Brand, ensuring consistent brand expression through all consumer touch points :

» Build and manage the brand marketing function

» Strategize, develop and execute multi-channel brand marketing programs.

» Draw out an annual calendar of multi-media marketing activities within the budget framework to meet business goals.

» Lead the overall digital strategy on ground activation – activity planning & execution, innovation, media planning across all digital platforms

» Develop marketing/media-mix of campaigns and innovative contact paths for reaching out to consumers closely working with media teams

» Management of workflows & timelines for development of campaigns

Skills and Qualification required:

The ideal candidate shall be a  Post Graduate/MBA with 15- 20 years of experience with Excellent verbal, written communication and presentation skills.  Ability to undertake brand audits, review competitors, study consumer profiles, behaviors and mindsets.

Function

Advertising & Marketing, MR

Industry

Advertising / Marketing / PR / Events, Brokerage, Broking & Financial Services

Desired Qualifications

MBA

Field of Specialization

Advertising/Mass Communication, PR/Advertising

Total Years of Experience

10 - 15 years, 15 - 20 years

Budgeted Salary Range

Best in the Industry

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